Your SaaS journey, mapped

Build your SaaS.Step by step.

Follow a structured path from finding the right problem to acquiring and retaining customers. Practical guidance for every decision along the way.

The SaaS lifecycle

01Discover

The complete SaaS lifecycle

Move through the work in the right order. Each phase gives you a clear outcome, a practical learning path, and the tools to complete it.

PHASE 01

Find the right problem

Discover

Identify a real problem worth solving.

5 steps · 4 resourcesExplore

PHASE 02

Prove demand

Validate

Prove there is demand before building.

3 steps · 4 resourcesExplore

PHASE 03

Ship the useful 20%

Build

Create the MVP with maximum speed and minimum complexity.

10 steps · 4 resourcesExplore

PHASE 04

Prepare for public use

Pre-Launch

Prepare everything required before public release.

5 steps · 3 resourcesExplore

PHASE 05

Go public

Launch

Release the product publicly and generate visibility.

7 steps · 3 resourcesExplore

PHASE 06

Acquire and retain

Marketing & Sales

Acquire, convert, retain, and grow customers.

15 steps · 6 resourcesExplore

Start where you are

You do not need to begin at phase one. Choose the statement that sounds most like your current situation.

I have an idea but need to understand the problem

Go to Discover

I need proof that customers actually want this

Go to Validate

I am ready to plan and build the MVP

Go to Build

My product works and I am preparing to release it

Go to Pre-Launch

I am ready to put the product in front of the world

Go to Launch

I need more customers, revenue, or retention

Go to Marketing & Sales

Recommended starting points

Practical guides, templates, and checklists selected from across the journey.

Guide

Discover

Find a SaaS Problem Worth Solving

A practical system for spotting recurring, urgent problems with real business value.

Beginner12 min

Template

Validate

Customer Discovery Interview Guide

Interview scripts and synthesis prompts for learning from users without leading them.

Beginner20 min

Template

Build

MVP Scope & Feature Prioritization

Define the 20% of your product that delivers 80% of the customer value.

Beginner30 min

Guide

Build

Modern SaaS Architecture Without Premature Scale

Choose a maintainable architecture for your stage, team, and growth assumptions.

Intermediate16 min

Checklist

Pre-Launch

SaaS Launch Readiness Checklist

Audit product flows, security, analytics, legal pages, support, and onboarding.

Beginner35 min

Guide

Launch

Product Hunt Launch Playbook

Plan your page, media, maker story, outreach, launch day, and follow-up.

Beginner18 min

Build your SaaS.Step by step.

The complete SaaS lifecycle

Discover

Validate

Build

Pre-Launch

Launch

Marketing & Sales

Start where you are

Recommended starting points

Find a SaaS Problem Worth Solving

Customer Discovery Interview Guide

MVP Scope & Feature Prioritization

Modern SaaS Architecture Without Premature Scale

SaaS Launch Readiness Checklist

Product Hunt Launch Playbook

Keep moving forward